Senior citizens appear to be an untapped demographic in the growing CBD market when in fact they should be the target group because of its healing potentials. To reach out to this audience, CBD makers should be able to properly communicate and educate this group.
Why elderly people should take CBD?
Everyone is aging by the day, and your body becomes more fragile than before. Senior citizens are most prone to ailments, including muscle aches, chronic pain, and sleepless nights. The myriad of doctor’s checkups and increasing prescription cost.
In fact, more and more elders are turning to CBD. The National Survey on Drug Use and Health revealed that marijuana use among seniors jumped to as high as 250% between 2006 to 2013 and that pain was the number one medical reason for use.
• Cardiovascular diseases
Heart disorders are the number one cause of deaths and the most common condition among elderly people. In fact, over 50% of American adults suffer from high blood pressure, which results in heart conditions. But studies have shown that CBD can serve as a natural treatment for high blood pressure.
In fact, one study found that CBD reduced the resting blood pressure of 10 subjects taking one 600mg dose of CBD. A stress test was also done, and the results showed that the subjects exhibited a lower blood pressure increase than normal.
It appears that CBD’s antioxidant properties also helped reduce inflammation of the heart and deter cell death due to oxidative stress.
• Pain relief
Most elderly people experience pain because of injuries, arthritis, and joint or muscle soreness. CBD is believed to be capable of relieving pain caused by these. One study found that local treatment of CBD can decrease acute inflammation caused by osteoarthritis. Another study revealed that cannabinoids produced a “clear activity” in different pain sensations of animal models.
Several studies have revealed that CBD can activate the different receptors of the endocannabinoid system. Results found that CBD-treated patients reported “clinically significant reduction” of pain-related symptoms with little to no adverse side effects.
• Poor sleep quality
Most elderly have a hard time falling asleep at night. Experts believe this is due to the shift in sleeping patterns and chemical imbalances brought by prescription medications and medical conditions. Thus, most resort to sleeping pills, which have a wide range of side effects. CBD improves sleep pattern by decreasing muscle spasms caused by neuromuscular disorders. It can relax the muscles and calms the mind, thereby positively influencing an elderly person’s sleep-wake cycle.
• Neurodegenerative diseases
CBD is believed to be an antioxidant and contains neuroprotective agents. Thus, several studies have highlighted CBD’s capability to treat oxidative neurological disorders like cerebral ischemia and neurodegenerative diseases such as Alzheimer’s disease and dementia.
One review investigated the role of CBD in Alzheimer’s disease, amyotrophic lateral sclerosis, cerebral ischemia, Huntington’s disease, Parkinson’s disease, and multiple sclerosis. Preclinical evidence revealed that CBD has beneficial effects on these disorders, although in-depth clinical studies are needed.
• Gastrointestinal ailments
Most elderly people suffer from loss of appetite, which results in weight loss and tissue weakness. CBD has been found to help stimulate appetite and prevent bowel-related disorders such as inflammatory bowel diseases, Crohn’s disease, and colitis.
These are just some of the conditions suffered by the senior age group. But it is important to note that by 2035, the older members of the population are expected to outnumber the young population. That being said, a safer and more natural solution must be properly thought of.